6th December 2018 | Digital, Press Releases

Google Reveal Referendum Political Advertising Spend


Green Party Leader Eamon Ryan TD today welcomed the decision by Google to provide a breakdown of the spend, number, and reach of political adverts during the Referendum on the Repeal of the 8th Amendment, and described the move as “an important step in the right direction.”

Speaking today, he said: “Following the globally unprecedented move from Google, Facebook, and Twitter during the referendum to self-regulate and block political advertising in the run-up to the vote, we can now get an idea of the scale of the advertising.

“The data provided shows a spend across Google platforms of €78,314 which led to over fifteen million impressions. We need to speed up the roll-out of new transparency tools and policies to better understand the utilisation of these platforms as political tools and protect our electoral processes.

“It is about allowing people to make their own minds up without interference from targeted influence campaigns.

“In the run-up to Local and European elections next year, the Government needs to think hard about how online advertising in elections is regulated so the process is transparent and fair.

“Currently, online political advertising is unregulated to the detriment of our democracy and this has to change right now.”